As a university group project we were approached to help boost the numbers of attendees to the interior design trade show Taste of Design. The current brand, their outputs and ways of increasing interest were all to be considered. As part of the group we produced a new visual identity for the brand, using a new logo, colour scheme and inspiration images. Improving the social media outputs was key in our process in increasing interest in the event.
Our process for the re-brand was inspired by interior design theory and trends. The 60-30-10 rule was key in the decisions of colour, text size and shapes. The choice of colours were influenced by the message we wanted the brand to portray, with a deep royal blue representing sophistication, a baby pink to represent friendliness and a pale grey representing networking.
The main social media network we focused on was Instagram as for interior designers this is a key way to connect with other designers and show off their portfolio. The Instagram account was rebranded to include more pictures of the events and the exhibitors as testimonials from previous attendees as well as key pieces of trendy interior design.
As well as a rebranding of the profile, we also created Instagram advertisements to attract people not engaged with the brand to sign up to register and find out more about the event. For these we used events directly taken from the events to show people who may be curious to attend what the event entails.
