GOLD WINNER - Brief Cases Awards 2020
As part of my university work we received a competition brief, the idea was to create a brand new web-to-print service for a niche market. We were required to develop an idea and products as well as an identity, imagery and promotional material.
I decided to create the brand Sensit, which creates personalised goods in braille and embossed materials for visually impaired and blind people. The service is aimed (but is not exclusive) towards children, as it provides simple learning tools and gifts to help someone learn braille through fun everyday ways. The logo for Sensit includes letters as well as braille to represent the duality of the service that it can be used to teach and learn braille, not only for those who are visually impaired but for their family, friends and peers too.
The main outcome of the brief was to create an e-shop platform, developing the visual elements as well as the imagery, descriptions and price points of the products that would be sold by the service.
Additionally I also developed both print and digital material to promote the service on social media, in magazines as well as in public spaces. The main idea was to promote the combination of braille and text from logo, this was achieved in different ways across each platform. For example the animated social media advert uses animation of the braille dots to draw attention to brand, whereas the print adverts use the tagline designed in the same way as the logo with braille dots sitting over the top of the text.
